I design marketing systems that turn insight into growth.

With experience across B2B SaaS and Fortune 500 brands, I’ve worked at every stage of the funnel — from go-to-market strategy to revenue forecasting and attribution modelling.

My approach combines analytical rigour with creative execution, using data to guide both strategic planning and day-to-day optimisation. I’ve built CRM workflows, content ecosystems, and GTM plans; developed internal tools to support decision-making; and led multi-channel campaigns with budgets exceeding £1 million.

As a certified Facebook Marketing Partner, I bring deep experience in paid media — but my focus is always cross-functional: aligning teams, channels, and tactics to drive measurable outcomes.