Work
Marketing strategy and execution for teams who want measurable growth — not vanity metrics.
Generating qualified leads through strategic content
Content systems that position B2B companies as category leaders while driving measurable pipeline growth.
02 Marketing OperationsBuilding predictable revenue growth through optimised marketing systems
Full-funnel optimisation that eliminates waste and scales pipeline without scaling headcount.
03 Data StorytellingTurning messy data into actionable insights
Transforming disjointed analytics across platforms into clear direction for teams and leadership.
04 CRM / AutomationSmarter workflows that make your CRM work with you
HubSpot certified expert unlocking advanced automation capabilities most teams never access.
05 For agenciesAgency content support
A senior B2B SaaS writer on call for agencies — defined formats, fast quotes, retainer or ad hoc.
06 For Shopify appsMarketing for Shopify & ecommerce apps
Get your app found, installed, and kept — ASO, content, and lifecycle from a marketer who ships software too.
Let's make something
Got an idea brewing, or a system that needs fixing? Tell me what you’re working on — I read and reply to every message personally.
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